Daniel Muñoz, Managing Director at AGi architects Madrid, participated as speaker in the latest event organized by Grupo Vía in Madrid, “Oficinas Rethink”. This was a professional forum to analyze office buildings from the point of view of different design firms and other professionals.
Our office recently completed projects, Prointel Offices, in Madrid, and Credit One, in Kuwait, have served as a driving force to address issues such as the role of corporate identity and brand values in the design and/or renovation of working spaces.
In the case of Prointel Offices, an independent TV production company founded by “Chicho” Ibáñez Serrador, AGi architects made a creative overhaul which included a corporate identity renewal. We adapted the headquarters of the company to the current customer needs and their professional activity while preserving the original spirit founded by “Chicho”; that spirit is present in every detail of the project developed by AGi architects.
The design concept behind the office architecture project for Credit One is centered around the car, in terms of scale, motion and mechanics. Credit One Kuwait Holding Company offers automotive and logistic services. The company’s association with the car and its movement has inspired us to create the concept of the building. Similar to the characteristics defining a modern car, Credit One aims to be eco-friendly, built using innovative materials and technologies, functional and aesthetically appealing.
The event ended with a debate among all participants discussing issues such as the main aspects affecting the offices’ design, evolving workspaces to suit the current technological situation, collaborative workspaces, decentralized work or the current situation of the office sector, both new construction and renovation and rehabilitation projects.
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