AGi architects presents its new corporate identity. During the last few months, together with the international design studio 2×4, we have followed a process of branding that ends this week with the presentation of our new website.
The new identity has a very clear concept. “In between”. In between Europe and the Middle East. In between the large scale and the small one. The residential and the public. The practical and the innovative. The intelligent and the empathic. The elegant and the sustainable. The idea of the client and the reality of a construction work.
The new dynamic logo opens and welcomes the projects and contents inside.
An image that embraces and welcomes opposites. A corporate identity that reflects who we are, where we are and where we are going.
The website invites us to think about this same idea, structuring projects two by two, presenting opposing concepts: research versus constructed work, housing versus landscape…
2×4 is one of the most important design studios on an international scale. With offices in New York, Beijing and Madrid, they have collaborated with large architecture studios, such as OMA AMO or Foster Partners. They have also designed for large firms such as Nike or Arper. 2×4 is the author of Nike’s ephemeral soccer pavilion in Dubai in 2014 and of the iconic graphics for the McCormick building, at the IIT, in Chicago, among other projects. Do you remember that huge image of Mies van der Rohe’s face on the glass of the building by OMA, which, when approaching, showed a constellation of the classic schematic silhouettes for the figures of people?
In 2016 we turned 10 years old. An adventure that we celebrate with a new corporate identity, and a new website, that we hope you like. We invite you to dive in it!