The design starts from the privileged environment where we are.
When acting on a privileged location, it is our responsibility to get the design driven by the main three inputs: Climate-Landscape-Environment. As we approach the design of “Marassi Premium Luxury Villas” for EMAAR, we immediately understood the necessity of incorporating Egypt’s genius loci into our proposal which means that the design could not be based exclusively on formal concepts. The integration of the new constructions into the existing landscape creates many unique opportunities. It allows us to utilize the different levels of the landscape to have a more dynamic experience for the users and maintain an exciting outdoors experience. We believe otherwise we would be destroying our main asset and the development would rapidly lose value. A sense of protection is created throughout the development using awnings and canopies. The shading is staggered in between and around the villas, creating a playful effect of shadows on the ground. The villas become an extension of the landscape utilized in such a way to maximize views and enhance the user experience. The overall approach will create a sustainable habitat that is meant to be easily maintainable requiring very little watering and care. Complementing the terraces is the ability to utilize cross ventilation in the villas which in turn will minimizes energy consumption.
Marassi, Alexandria, Egypt
Press kit PDF